1. Wholesale Distributors
  • Company type: Large-scale distributors and wholesalers.
  • Responsibilities: Sourcing bulk quantities of coffee and tea for resale to retailers, restaurants, and other businesses.
  • Buying motivation: Competitive pricing, consistent quality, and reliable supply chains.
  • Product interest: Bulk coffee beans, bulk tea leaves, ready-to-drink products, private label options.
3. Coffee Shops and Cafés
  • Company Type: Independent coffee shops, café chains, and boutique tea houses.
  • Responsibilities: Providing high-quality coffee and tea beverages to customers.
  • Buying Motivation: Premium quality, unique flavor profiles, and brand differentiation.
  • Product Interest: Specialty coffee beans, artisanal teas, unique blends, brewing equipment, and accessories.
2. Retail Chains
  • Company type: Supermarkets, specialty grocery stores, and chain retailers.
  • Responsibilities: Stocking a wide range of coffee and tea products for end consumers.
  • Buying motivation: Popular product trends, unique offerings, and customer demand.
  • Product interest: Packaged coffee and tea, single-origin varieties, specialty blends, organic and fair-trade options.
4. Hotel and Hospitality Groups
  • Company Type: Hotels, resorts, and hospitality chains.
  • Responsibilities: Offering premium coffee and tea experiences to guests.
  • Buying Motivation: High-end quality, guest satisfaction, and unique offerings.
  • Product Interest: High-end coffee and tea, single-serve options, premium blends, and presentation accessories.
5. Corporate Buyers
  • Company Type: Corporations and office supply companies.
  • Responsibilities: Providing coffee and tea for office environments and corporate events.
  • Buying Motivation: Convenience, employee satisfaction, and cost-effectiveness.
  • Product Interest: Bulk coffee, office coffee machines, single-serve pods, tea bags.
6. E-commerce Retailers
  • Company Type: Online retailers specializing in coffee and tea products.
  • Responsibilities: Offering a wide range of coffee and tea products to online shoppers.
  • Buying Motivation: Diverse product range, unique offerings, and high-demand products.
  • Product Interest: Packaged coffee and tea, subscription boxes, specialty and artisanal products.
8. Specialty Importers
  • Company Type: Importers specializing in sourcing coffee and tea from specific regions.
  • Responsibilities: Finding unique and high-quality products to introduce to new markets.
  • Buying Motivation: Authenticity, unique origins, and specialty products.
  • Product Interest: Single-origin coffee, rare tea varieties, organic and ethically sourced products.
7. Resignation and Decision-Making Authority
  • CEO/President:
    • Description: The highest-ranking executive in the company, responsible for overall strategic direction and decision-making. This individual has the final say on major purchases, partnerships, and investments.
  • Chief Financial Officer (CFO):
    • Description: Manages the company’s finances, including financial planning, risk management, record-keeping, and financial reporting. The CFO approves significant financial expenditures and investments.
  • Procurement Manager/Director:
    • Description: Oversees the acquisition of goods and services for the company. This role involves negotiating with suppliers, managing contracts, and ensuring cost-effective procurement practices.
  • Head of Supply Chain/Logistics:
    • Description: Manages the end-to-end supply chain process, including sourcing, procurement, logistics, and distribution. This individual plays a crucial role in supplier selection and supply chain optimization.
  • Strategic Planning:
    • Involved in setting long-term goals and strategies for the company, including entering new markets, launching new products, and making significant capital investments.
  • Supplier Selection:
    • Responsible for evaluating and selecting suppliers based on quality, cost, reliability, and sustainability criteria.

Europe

Africa

North America

Asia Pacific

Middle East

Why attend as a Buyer at the Expo?
  • Access to over 100± Exhibitors
  • Global centre stage for up & coming coffee and tea trade trends
  • Opportunity to support local exporters
  • Skills transfer
  • Youth development
  • Strengthen relationships
    • One-on-one meetings,
    • Production visits
  • Pre & Post Expo Tourist Tours available
  • Opportunity to high profiled Speakers and Industry Experts
  • Entry to Expo Activations & Lifestyle Events
  • Access to Networking lounges