About ACT
Our Story
ACT Expo is a 3 day event taking place from 8 to 10 July 2026 at the Kigali Convention Centre in Rwanda, is a perfectly designed business hub for coffee and tea industry experts. It will provide targeted connections for sector growth, trade partnerships, and financing while offering strategic content for skills development.
It will also serve as a powerful launchpad to expand exports both internationally and across the African continent. A key highlight of the event is the hosted buyer’s program, featuring carefully selected buyers from around the world who have a defined interest in Africa’s coffee and tea sector. These buyers come with endorsed contracts, ready to explore meaningful trade opportunities.
The Expo will also feature a world-class Business Matchmaking system, allowing you to schedule meetings with the most relevant contacts for your business. This program streamlines access to suppliers, industry representatives, and policymakers while providing opportunities for education and networking. Africa Coffee and Tea Expo is co-organized by the Rwanda National Export Board, the Rwanda Convention Bureau, and Rwanda Events Group, bringing together expertise in trade development, tradeshows management, and industry networking to ensure a world-class experience.
ACT Vision
Become a world class and reputable Coffee and Tea Expo attracting the world renown Coffee and Tea stakeholders on the African Continent.
ACT Objectives
Annual diarized appointment
In every serious trader’s calendar to meet face to face which will attract strong channels of PR and communications in the Worldwide Agricultural circuit.
A meeting place
A meeting place of African leaders to engage in strategic conversations leading to positive change in the sector.
Coffee and Tea farmers
Serve coffee and tea farmers and traders with knowledge and reputable resources in hand.
Supply chain
Reach entire supply chain globally for maximum impact and opportunity.
Tourism and Hospitality
Support tourism and hospitality industry on the continent by brand awareness all the way through to the end consumer, who will now find African Coffee and Tea products readily available in stores and cafes around the world.
Structure of ACT Expo
The leading Business to Business coffee and tea expo will be an in-person event comprising of the following Elements:
The ACT three days will feature:
Exhibition with over 100 Exhibitors
In every serious trader’s calendar to meet face to face which will attract strong channels of PR and communications in the Worldwide Agricultural circuit.
Conference program
A meeting place of African leaders to engage in strategic conversations leading to positive change in the sector.
Buyers Program
Serve coffee and tea farmers and traders with knowledge and reputable resources in hand.
Match Making Program
Reach entire supply chain globally for maximum impact and opportunity.
Networking functions
Support tourism and hospitality industry on the continent by brand awareness all the way through to the end consumer, who will now find African Coffee and Tea products readily available in stores and cafes around the world.
Organizers
Rwanda Events Group, established in 2009, is renowned for its expertise in organizing and managing high-caliber events, partnering with international organizations, multinational corporations, and governments. Our dedication to excellence and a comprehensive approach in event production and management has positioned us to be the key organizer of the Coffee and Tea Conference, aimed at promoting industry growth and global networking within the continent.
The National Agricultural Export Development Board (NAEB) is pivotal in driving Rwanda’s agricultural export sector, with a focus on enhancing the quality and volume of exports including coffee and tea, which are key to the country’s economy. NAEB’s initiatives aim at increasing market access, ensuring sustainable farming practices, and improving the livelihoods of farmers.
RCB offers comprehensive support across all event stages, enhancing Rwanda’s MICE sector leadership. RCB’s involvement in the Africa Coffee and Tea Expo, a homegrown event, assures its success, promising a seamlessly executed, unforgettable experience for participants and underscoring Rwanda’s capability to host major, pioneering events on the continent. This initiative also underscores Rwanda’s position as a leader in hosting first-of-its-kind events on the continent.